Understanding marketing gibberish

In the constantly evolving world of mobile marketing, it’s easy to get lost in translation. Although oldies like “banner advert” and “return on investment” will probably always be around, the more technology evolves, the more terms will be created to describe it. 

Luckily, you’ve come to the right place to get to grips with the lingo. At Vodacom Mobile Marketing, we help you understand what’s going on and how to manage it. 

Acquisition Rate

Percentage of respondents who opted in to participate in a mobile initiative/campaign. 
Acquisition rate = [total participants] divided by [total audience].

Ad Impression

 Counted each time an advertisement is displayed to a consumer. Impressions have become a very important metric with B2B mobile marketing.

Click-through Rate

A way of measuring the success of an online or mobile advertising campaign. CRT = [number of users who clicked on an advert] divided by [number of times the ad was displayed].

Affiliate Marketing

A content provider gives financial consideration to one or more persons or entities in exchange for their agreement to offer content providers’ products and/or services to users.

Mobile Advertising

A form of advertising that is communicated to the consumer via a handset. E.g. a mobile web banner (top of page), a mobile web poster (bottom of page banner), and a full screen interstitial, SMS and MMS, mobile gaming ads, and mobile video adverts.

Mobile Markenting

Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.


Geofencing uses GPS to create a virtual boundary or radius. Geofencing can be used to send app users offers or messages when they enter a certain range.


Targeting users based on their current location (whether by country, state, or street) and sending app messages relevant to where they are.

Location Based Services (LBS)

Depending on the geographic area of the mobile subscriber, messages can be customised to fit the location. For example: the location of the nearest favorite restaurant, gas station or store.

Benefits of Vodacom mobile marketing

One of the very first questions we ask our clients when we meet with them is what their company wants to achieve. We believe that there’s more to an advertising campaign than the creative, the right wording and timing of sending the messages or displaying the banner to users. When you’re able to articulate your company’s overarching purpose and drive, you’re able to easily identify ways to succeed. 

Reach out to more people

Perhaps your company wants to extend the current user base. Having more people to market to enables greater opportunities in other areas of your business. Maybe your company is just starting out and you want to reach as many people as you possibly can in order to build up that database of customers. Your company might have already become a known brand or a household name, but you just want to take your company to the next level. 

A specific audience

Often times, businesses launch a new product for a specific group of people or users based in a specific area. Maybe your company wants to expand their database of users, but wants to add a specific group of customers to the existing audience. 

We can help you reach that audience with our extensive targeting capabilities. We’re able to profile users and create a subset of the Vodacom user base to which you are then able to communicate your message.

Generate engagement

Does your company have a very cool application but wants to increase how often people make use of it? Perhaps you offer a service but want to know more about your customers and how you could improve your service to them. Maybe you simply want to get a few more feet through the shop’s front door. 

With our portfolio of mobile channels, we’re able to put together a strategy for your company that will get people talking – about you and to you. 

What are your goals?

Goals are specific things that will help your company to achieve what you’ve set out to. Goals are not yet individual tasks or checklists to get the job done, but rather, they describe specific things that, when reached successfully, will contribute to the overarching strategy. 

Need more traction

So you’ve got a booming product or offer an important service to people, but you need to gain some traction in order to win stakeholder investment or prove to be the best at what you do. Maybe you’ve just started out, and simply need the action. Perhaps you’re hosting an exciting event and want to get the crowd buzzing about it.

We’ll help you devise a strategy across our mobile advertising channels that will get people talking (and buying).

Drive traffic to something specific

Do you have an exciting new product or are you branching out to a new area? It can be difficult to get things off the ground. Maybe your company has revamped something old into a new and exciting extension of that product.  

We’re able to customise the user’s journey to your new message.

CRM – building a database of users

Ideally every company wants some kind of a relationship with their customers. The world is becoming more and more personalized, and if you’re not talking to your customers, you’re losing them. However, if you’re offering a service or have a store, it’s difficult to know who they are and communicate effectively with them. 

We’re able to help you discover your customers and build a collection of users interested in what you have to offer.