SMS - Short messaging service

WHAT IS IT?

Still a reliable and easy way to communicate with customers. Even your customers will find it simple to interact with. Sending to a selected customer base has been simplified and you have 2 options: either you provide us with a list of cellphone numbers that could span accross all networks, or we can target the Vodacom opted-in base.

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BUSINESS OBJECTIVE FIT

Awareness | Traffic to site | Educate | Engage | Convert.

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AUDIENCE

10 Million opted-in | Female 48% | Male 52%

PCM - Please call me

WHAT IS IT?

Out of balance? Send a Please Call Me message to any friend or family member by dialling *140*<number>#.  Traditionally ,this is a free service that is user generated and gives the advertiser reach and volumes to promote their business via a text advert. PCM gets even more interesting with the addition of PCM with Video. Advertisers can share a link to a data-free video clip that the audience can enjoy at no charge.  Advertisers can target PCM sender, receiver or both.

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BUSINESS OBJECTIVE FIT

Awareness | Traffic to site

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AUDIENCE

30 Million | SEM 1-6 | Female 48% | Male 52%

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Missed Call Keeper

WHAT IS IT?

This is the first of its kind in South Africa. Every time a Vodacom subscriber misses a call or has a voice message, the network sends a notification.  In the past, advertisers were able to send a text message with this notification. Now, advertisers can include creative as well to optimise the campaign's performance.  Additional to this unique opportunity, it is at no charge to the audience

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BUSINESS OBJECTIVE FIT

Awareness | Traffic to site | Educate | Engage | Convert

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AUDIENCE

13 Million opted -in | Female 48% | Male 52%

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Appworld

WHAT IS IT?

Engage with your audience while they search for Android and iOS applications. With a range of categories to choose from, advertisers will be able to target users based on their search history and by category. AppWorld is at no cost to Vodacom subscribers which gives advertisers the unique ability to drive higher download rates than from any other app store platform.

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BUSINESS OBJECTIVE FIT

Awareness | Traffic to site | Acquisition

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AUDIENCE

5 000 | Female 48% | Male 52%

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Switch On Benefits

WHAT IS IT?

A location-based vouchering and rewards app helping thousands of South Africans save through great deals on various categories such as food, fashion, lifestyle, travel, entertainment and so much more. Our deals are constantly updated and are locally sourced. Advertisers can promote their own services on all display banners or feature deal.

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BUSINESS OBJECTIVE FIT

Awareness | Traffic to site | Engage | Convert

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AUDIENCE

Reach more than 4 million | Male 45% | Female 5%

MyMuze

WHAT IS IT?

The go to platform for all things music. Full track downloads, music news & videos, pod casts, streaming radio, welcome tones & more. Catering for the tech savy user. Advertisers can target their audiences based on music genre and categories.

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BUSINESS OBJECTIVE FIT

Awareness | Traffic to site | Engage | Convert.

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AUDIENCE

Reach 99K | Female 52% | Male 48%

Play Inc

WHAT IS IT?

PlayInc offers 2000+ latest and greatest games and gaming related news and challenges. Users can play online and download games to their compatible smartphones.  Advertisers can target their audiences based on gaming genre and categories.

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BUSINESS OBJECTIVE FIT

Awareness | Traffic to site | Engage

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AUDIENCE

Reach more than 40 000 | Female 55% | Male 45%

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 Vlive

WHAT IS IT?

Visit Vodacom Live! A trusted responsive website where Vodacom customers can get the latest and greatest Games and Music downloads. The website is zero-rated and makes for a unique advertising oppurtunity accross various audiences with targeting by category of interest. The platform is designed to cater to both smart and feature phones which is still has a 30% market penetration in South Africa. Categories include Music, Games, sports, news, dating and social.

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BUSINESS OBJECTIVE FIT

Awareness | Traffic to site | Educate | Convert.

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AUDIENCE

Reach more than 14 million | Female 52% | Male 48%

Video Play

WHAT IS IT?

A video on Demand product from Vodacom that allows you to watch the latest movies, series, kids shows and music videos wherever you are. This means you no longer need to wait for Friday or Sunday night in order to watch your favourite movies. You can also enjoy Bollywood and Nollywood movies and series, gospel, news or health & fitness documentaries on Video Play. You can purchase blockbuster movies for a once off cost, without subscription.

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BUSINESS OBJECTIVE FIT

Awareness | Traffic to site | Educate | Engage | Convert

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AUDIENCE

Reach more than 1,7 million | Female 45% | Male 55%

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