Instagram for business – getting it right
Instagram can build your business online and attract new customers. Here’s how.
The internet can be a busy place, making it hard for your business to stand out from the crowd. But with creative social media platforms like Instagram now offering business accounts, you have the opportunity to share your company story in a fun and engaging way.
With a community of more than 1 billion people, 80% of whom follow a business account and 83% of whom say they use it to learn about products and services, you could be connecting with thousands of customers instantly and finding more like-minded souls from around the world.
Using the insights tool, you could also gain incredible insight into who your customer is and get direct feedback to your products and services.
In this video, Matt, Community Trainer for Facebook Small Business Team, guides you through how to set up a business profile and use it to find new business opportunities on Instagram.
All views and opinions of the presenter are their own and do not represent Vodafone.
6 steps to success
1. Exploring your business’s unique personality
Instagram is social entertainment, remember! Why should people visit your page over your competitor? Does it make them laugh, teach them something new?
A theme, style, purpose or mission can all catch your customer’s attention and help you rise above the noise.
What pages do your customers follow, where do they hang out, who do they trust and what’s important to them? Using this insight to plan your page will help you hit their newsfeed.
2. Developing the look and feel of your brand
Be consistent (colour scheme, filters, etc.) - trust your brand.
Be authentic (create interesting content, behind the scenes, bloopers etc. - be human).
Create photos and videos on a regular basis (creating content in bulk to manage and plan your posts).
3. Build deeper relationships with your customers
Allocate daily or weekly time to comment and send direct messages to your customers. Even if it’s just a like.
4. Make it easier for people to shop your product/service
Use the shop feature on Instagram to reach new customers.
5. Outline your goals when running an advertisement
Your goals should be SMART (Smart, Measurable, Achievable, Relevant and Time-bound). When promoting your page, choose posts that have already done well.
6. Authenticity is key
It’s important people trust your page so complete a description in your Instagram profile.
Use stories to provide a ‘behind the scenes’ look at your business.
Encourage customers to tag your business in their posts.
For more support you can consult an expert by calling or requesting a call back.
